By: Mandy Mitchell
Believe it or not, I once found a great story by googling these three words: “runner. fundraiser. Raleigh.”
A blog post from a restaurant popped up with a brief mention of a local woman who was raising money for a North Carolina boy with epilepsy. She was planning to run the Boston Marathon in his honor and the two had never met.
I found the woman on twitter and had the story set up 5 minutes later. Here it is in case you want to see it.
Coming up with story ideas is one of the more challenging things we do. Sometimes it helps to get creative and try new things. I now use this technique on a regular basis. Sometimes it’s useless. Other times it comes up gold!