Kyle Grainger is a reporter and weather forecaster at WVLT in Knoxville, TN. He’s done almost every job in the newsroom from the assignment desk, to producing to anchoring.
I believe reporters have to get to know a wide variety of people in the community they serve. You may not have an interest in something, but your viewers do, and if you show an interest they’ll appreciate it. Once they feel you are one of them, they’ll call you with their story ideas.
This means, go to the football game on a Friday night and mingle with the crowd, even if football isn’t your thing. Simply hang out in the diverse places where your community hangs out.
I don’t circle myself with other reporters, I see all the time media people hanging with media people. Circle yourself with the people in the know. This is lunch, dinner, drinks with the mayor, congressman, etc yes this means building trust, but again once trust is built they’ll give you a few nuggets to report on, or dig into at least. Back to my previous point you’ll make those connections by going to those special events.
Read minutes from community meetings, we can’t make every meeting, but read public comments and see what issues people brought forward. There’s usually a story here. Go to the courthouse! Make friends with the judges, lawyers and even the ladies who file all those court papers. They have lots of gossip, sometimes pretty good.
This is last point is where I think news directors and producers should take note, the story that we didn’t put the post effort into, maybe it’s not the lead lead, but give them a reason to watch! I have covered small VO’s & VO/SOT’s that were worth 15 seconds at most on TV, maybe just the web, but because I was the only person who cared, they now care about me. Those same people at the ribbon cutting, hospitality luncheon, or Civitan Club scholarship awards are the people who go home to watch to see their story. Even better, they now like you and they now call you every time they have a story.
So my point, know your community, know the players, and in all reality LIVE in the community you serve. I know it’s tough to know everything in the small town one hour away, but those people are the people watching and have needs too. I’m proud to say I did it here in my market. After about a year working here, I break all the stories in a county we never used to win. This was how I did it, not by reading the paper.